Meltwater
Consumer Intelligence
Always-On Consumer Intelligence.
Meltwater brings market research into the social media age. Don't just move the needle. Coordinate across global offices and teams from a single source of truth, enabling big leaps forward in strategy and results. By applying AI, data science, and market research expertise to a live feed of global data sources, we transform unstructured data into actionable insights allowing better decision-making. Meltwater consumer intelligence is designed to respond to the complex needs of large, global organizations.
73%
On average, between 60% and 73% of all data within an enterprise goes unused for analytics. (Forrester)
20%
Brands can increase marketing efficiency by 10% to 20% by doing data-driven marketing at scale. (McKinsey)
5%
Brands that do data-driven marketing at scale well can increase net sales value by 3% to 5%. (McKinsey)
Consumer intelligence that drives your strategy.
Market Research, But Better
Insight based on proven research methodologies with modern analytics technology.
Smarter Audience Segmentation
Segment audiences based on behaviors, attitudes, influence-levels and more.
Never Out of Date
Built on live social data to always give you a real-time view of the world.
Discover the Unknown
Automatically identify new insights in data that you might not have even considered.
Share Intelligence Easily
Easily share dashboards with your colleagues, even if they don't have a login.
Uncover high-value insight for your business.
Turn data into strategic advantage with Meltwater.
Our data is intelligently structured and aggregated by AI so it can analyze and understand the topics and categories being shared on social media to deliver quick insights. This provides you with accurate results and allows a multi-dimensional analysis bringing you actionable insight to make more informed decisions.
Shareable Dashboards
Share insights with colleagues easily, even without a login.
AI Contextualized Explanations
AI-powered explanations that make complex data understandable.
Expert Data Structuring
Data structured by research methodology experts for accuracy.
Image and Video Recognition
Detect brand mentions in visual content across platforms.
Global Social Data
Access the broadest social data coverage in the industry.
Always-On, Real-Time Insights
Live data feeds that keep your insights current 24/7.
Audience Segmentation
Segment audiences by behaviors, attitudes, and influence levels.
Brand Analysis & Trend Detection
Spot emerging trends and analyze brand perception over time.
Don't take our word for it. Take theirs...
“The platform allows us to listen to real people's voices and understand what our brands mean to them, in their own words. Then, there is less room for ambiguity.”
Global Consumer Insights Director
Pernod Ricard
Ready to take a look inside?
Experience our Consumer Intelligence product tour
Transform insight to impact.
Learn how advanced consumer intelligence can unlock your business' potential.