Meltwater
Influencer Marketing
Maximize influencer ROI, and showcase success.
Scaling your influencer strategy isn't easy. Manual tasks, disjointed workflows, and fragmented data slow things down. Meltwater uses brand-specific AI and automation to streamline every step, from discovery to reporting, so your team can focus on building relationships that drive results.
0%
On average, brands that partner with Meltwater triple the return on their investment (ROI).
$0K
Average savings of Klear customers from reducing risk, embracing automation, and improving decision-making on influencer partnerships.
0%+
The percentage of employee efficiency gains that influencer management teams experience.
Everything you need to scale your strategy.
Grow your brand with the right creators.
Find high-impact partners with AI-powered discovery and recommendations. Surface creators who reflect your brand values and use tailored insights to ensure the best fit.
Work smarter with streamlined workflows.
Save hours with built-in workflows for recruiting influencers, developing and sending campaign briefs, content reviews, payments, and reporting, all streamlined in one platform.
Maximize performance and prove results.
Get a clear view of ROI and conversions with creator-level reporting, e-commerce tracking, and shareable dashboards that align teams.
Industry-leading capabilities
Meltwater is the only vendor to be named a Leader in both the IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises 2025-2026 Vendor Assessment and IDC MarketScape: Worldwide Influencer Marketing Platforms for SMB Companies 2025-2026 Vendor Assessment.
IDC MarketScape Worldwide Influencer Marketing Platforms for Large Enterprises, 2025-2026
IDC MarketScape Worldwide Influencer Management for SMB Companies, 2025-2026
End-to-end influencer relationship management.
Visualize success with real-time dashboards. Measure campaign ROI, uncover patterns, and generate export-ready reports in seconds.
An industry-leading AI-powered feature set to scale smarter.
AI-Powered Discovery & Vetting
Share your campaign goals to get matched with creators who fit. AI analyzes audience, content, and brand safety based on your criteria.
AI Recommendations
Get suggested creators the moment you log in. AI surfaces matches based on your campaign history and top performers.
Chrome Extension
Instantly surface AI-powered insights and vet influencers as you browse their content on Instagram, TikTok, and more.
Personalized AI Outreach
Scale creator communication with AI-crafted emails tailored to your brand voice and audience match.
Real-Time Reporting
Get real-time visibility into campaign performance, including IG Stories. Identify top performers with advanced analytics. Share insights via export or API.
Ready to take a look inside?
Experience our Influencer Marketing product tour
The clear leader in Influencer Marketing.
Success in influencer marketing requires the right solution. Learn how our AI-powered platform will take your influencer investments to the next level.